A phone that makes calls and not much else.
For people who want to swap their smartphone entirely, not just one function on it. These are phones built around calling, texting and maybe navigation, with the app store, the browser and the feed removed or never included in the first place.
A minimalist phone built specifically to be put down.
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A perfect fit if you're looking for:A perfect fit if you want a genuine daily driver phone, not a temporary experiment, and are willing to pay for hardware built entirely around that goal.
The cheapest, simplest possible starting point.
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A perfect fit if you're looking for:A perfect fit if you want the cheapest, lowest commitment way to try going phone free for a while.
An E Ink Android phone with a full keyboard.
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A perfect fit if you're looking for:A perfect fit if you want to remove the temptation without losing access to maps, banking or messaging apps entirely.
The phone everyone already knows how to use.
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A perfect fit if you're looking for:A perfect fit if you want the most recognizable, least intimidating starting point for a family member or teenager trying a simpler phone for the first time.
A real smartphone with a built in off switch for itself.
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A perfect fit if you're looking for:A perfect fit if you want one phone that can be a full smartphone at work and a near minimal phone in the evening, without carrying two devices.